Market Your Small Business on a Shoestring Budget
When the budget re tight and you are into an online fight. Although conventional advertising strategies are expensive and difficult to calculate, small businesses have never had greater access to cost-effective, trackable marketing tools.
The best way to market your company might be a lot more accessible than you thought. There are many different methods and techniques that service providers take advantage of to help spread the word, and most of them are low-cost (or even free).
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All that is required is a little ambition, creativity, and a carefully crafted marketing campaign.
- Creating a Blog: Your blog is going to be the base of all your other marketing activities. It’s where you’re leading guests, cultivating relationships, and capturing leads. Be sure to post content that addresses the needs and desires of your audience regularly.
- Start newsletters: Newsletters and blogs are not inherently exclusive; many popular blogs successfully integrate them. Envision, Buffer, and Hubspot are three well-run blog companies and their associated newsletters.
- Create a google business account: If you want your company to turn up in a local search, a Google My Business account is a must. This will ensure that your company is available on your search and on Google Maps and Google+.
- Co-sponsor: Contact an additional business in your niche and propose that you hold a competition together. This could be a great way to cross-promote your company.
- Do a podcast: Are you one of the lucky ones who like the sound of their own voice? Or do you have anyone with the gift of gab on the staff? Podcasts can be a perfect way to raise awareness while making the company more human.
- Run a sale or discount: Everyone loves selling, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey, customers find them more comfortable than ever before. However, it’s not just about giving the consumers a price break.
- Free Giveaway: If anyone has the opportunity to try your product or service, they might want to buy more.
Don’t be afraid to give anyone a free trial or a sample of them. In today’s economy, consumers are more comfortable buying something they’ve been able to experience first.
- Ask for a referral: Don’t be shy about asking for referrals to the client. Most people claim they are happy to make a referral if asked, but very few take the initiative to do so independently.
Referrals make it easier for new customers to get in the door. If you don’t ask for them, there’s a lack of opportunities.
- Guest Post: Guest blogging could be a perfect way to meet a whole new audience. Don’t forget to provide a connexion back to your bio account!
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